Enhancing Customer Engagement and Sales Effectiveness with Visual Interactive Solutions

Challenge

Hartmann, a leading provider of medical and healthcare products, aimed to empower their sales representatives with an innovative tool that would visually showcase how their wound care products work. Traditional sales methods were limited in their ability to vividly demonstrate product effectiveness, making it challenging to engage healthcare professionals, pharmacies, and clinics effectively.

Poljects’ Solution

Poljects developed an advanced, interactive 3D Wound Configurator integrated within Salesforce, providing sales representatives with an innovative eDetailing solution. The configurator visualizes how different Hartmann products are applied and interact with various wound types in real-time, enabling representatives to clearly illustrate product advantages during sales consultations.

Key functionalities included:

• Interactive 3D visualization of product application on wounds
• Real-time demonstration capabilities for sales presentations
• Integration into Salesforce CRM for immediate conversation documentation
•  Automatic synchronization and analysis of customer interaction data
• Enhanced digital customer journey through intuitive UX/UI design

Outcome

Through this visual and interactive solution, Hartmann achieved

• Significant improvement in customer engagement during sales meetings
• Enhanced understanding of product benefits by healthcare professionals
• Streamlined sales processes, with data directly feeding into Salesforce
• Improved documentation quality and accuracy, allowing precise follow-ups

The project was successfully completed within 18 months, transforming Hartmann’s traditional sales approach into a digitally empowered, visually compelling customer experience.

Interactive visualization creates impactful conversations. Turning complex information into clear visuals drives understanding, builds trust, and boosts sales effectiveness.

Ready to revolutionize your sales approach with interactive solutions?
Contact us today to discuss your customized eDetailing app!