Maximized Transparency, Enhanced Control, and Data-driven Decisions

Challenge

E.ON faced the challenge of efficiently managing its marketing budgets and making real-time, data-driven decisions. With multiple online channels—such as social media, paid advertising, and their corporate website—generating large volumes of isolated data, gaining actionable insights was increasingly difficult without a centralized solution.

Poljects’ Solution

To deliver complete transparency across all digital marketing activities, Poljects developed a 360° Marketing Dashboard powered by Power BI. Leveraging custom API integrations, we seamlessly combined data from various marketing channels into a centralized, intuitive platform. This dashboard enabled E.ON to:

•  Access real-time visibility into key marketing KPIs
• Automate budget control & performance analysis
• Receive personalized recommendations for strategic optimization
• Gain detailed insights into social media & website traffic
•  Integrate seamlessly with existing systems

Outcome

Through the implementation of this dashboard, E.ON achieved:

• 30% increased efficiency in campaign management
• Improved decision-making capabilities backed by real-time insights
• Enhanced budget control through precise allocation of marketing spend

The entire project was successfully completed within 9 months and has become an integral component of E.ON’s digital marketing strategy.

Data-driven marketing is not just about numbers—it’s about unlocking actionable insights that drive efficiency, optimize budgets, and create real business impact.

Ready to transform your marketing with data-driven solutions?

Contact us today to discuss your customized dashboard!