Coordinating a 360° campaign for a driver-focused brand experience

Challenge

As part of its employer branding and brand activation strategy, MAN launched the Truck Life Hotel campaign — a multi-channel experience focused on truck drivers, comfort, and life on the road. With moving assets, events and messaging tailored to life behind the wheel, the campaign needed strong coordination across creative, media, and internal teams.

Project Overview

Poljects supported the campaign project steering, working closely with the lead agency and internal stakeholders at MAN. We ensured timelines, deliverables, and media formats aligned across content production, distribution and performance tracking. Our role bridged creative vision with operational discipline — across social, digital, and print.

Features

• Campaign planning support across assets, media and touchpoints
• Coordination between creative, internal comms and agency teams
• Status tracking and deadline assurance across deliverables
• Guidance on digital formats and platform-specific requirements
• Support for event and content activation workflows

Outcome

• On-time and on-brand rollout of all campaign assets
• Fewer friction points between departments and partners
• Higher consistency in campaign execution across platforms
• Seamless collaboration between creative and technical teams

Great campaigns don’t just need ideas — they need orchestration. We helped keep this one on the road.

Need support in campaign delivery or multi-stakeholder coordination?

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