Structures, OKRs, and communication flows for a scalable employee health initiative

Challenge

The employee health management (BGM) initiative at Lufthansa required a structured framework to scale effectively across business units and locations. The program included multiple physical and digital touchpoints, but lacked a clear governance model, unified OKRs, and a consistent communication strategy. Internal visibility and engagement also needed to be strengthened across departments.

Project Overview

As part of the extended consulting and implementation team, Poljects contributed to the governance model, OKR framework, and internal communication setup of Lufthansa’s BGM strategy.

We helped define structured responsibilities, regular formats, and campaign logic that aligned with the company’s corporate health goals. Additionally, we supported the planning and communication of on-site events, maintained and editorially coordinated the intranet presence, and developed surveys to improve feedback and participation.

Features

• Co-design of a scalable BGM governance model with roles, cadences and KPI logic
• Definition and alignment of team-level and program-level OKRs
• Editorial support for Lufthansa’s internal health intranet section
• Planning & rollout of hybrid on-site employee health events
• Communication strategy and campaign structuring
• Design and execution of employee surveys for insight collection

Outcome

• Greater structural clarity across health program teams
• Improved engagement and feedback via intranet and surveys
• Increased visibility of BGM initiatives throughout the organization
• Foundation for scalable and repeatable program execution

Organizational health begins with structural clarity. We helped build that foundation.

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