Repositioning a global healthcare brand through structure, clarity and content depth

Challenge

Hartmann’s corporate website serves as a central hub for global positioning, investor relations, press, and career communications. However, the previous platform had grown fragmented — with inconsistent content, legacy navigation and outdated technology. The goal: a comprehensive relaunch that brings clarity, scalability and brand strength to the forefront.

Project Overview

As part of the cross-functional project team, we supported the strategic and operational relaunch of corporate.hartmann.info. Our contribution focused on the content structure, UX logic and editorial enablement — working closely with internal stakeholders, IT teams and external agencies.

The result is a modular, responsive platform that speaks to diverse target groups: from investors and applicants to healthcare professionals and press contacts.

Features

• Co-definition of information architecture & UX concept
• SEO-ready content frameworks for global scalability
• Development of flexible modules for structured storytelling
• Editorial governance model and CMS user training
• Coordination with legal, PR and investor relations teams

Outcome

• Stronger brand presentation aligned with Hartmann’s global vision
• Clearer navigation across target groups and touchpoints
• Content governance and workflow clarity for international teams
• A future-ready platform that bridges legacy content and modern publishing

A corporate site isn’t just a brand touchpoint – it’s the digital backbone of trust. We helped reinforce it.

Planning a corporate website overhaul or governance reset?

Let’s make it future-proof — together.